Partnerships
What is sell-through, how to measure it in the personal trainers and gyms channel, and why this metric defines supplement brand health in B2B2C 2026.
1 / 6
Direct answer: Sell-through is the ratio between units sold to the end consumer and units made available to the channel in a period.
megasuplementos.com.br
2 / 6
Sell-through = (Units sold to the end consumer ÷ Units made available to the channel) × 100*
megasuplementos.com.br
3 / 6
Supplement brands have traditionally prided themselves on sell-in: "We have 3,000 POS" "We put 50,000 units in the channel" "Distribution expansion by X%"
megasuplementos.com.br
4 / 6
Channel Typical sell-through Why --------- Massive marketplace 20-40% Lots of offer, little curation, lost product Broad physical retail 40-60% Shelf has a lot of product; not everything turns Own e-commerce 50-70% Tr...
megasuplementos.com.br
5 / 6
Serious platform delivers monthly reports with: Units made available to the channel (active stock) Units sold to the end consumer Repurchase (second, third purchase) Distribution by professional partner Distribution b...
megasuplementos.com.br
6 / 6
Before acting, diagnose.
megasuplementos.com.br
Sell-Through in Curated Supplements Channel: Key Metric for Brands
Read the full articlemegasuplementos.com.br