Personal Brand
Practical guide for personal trainers, influencers and gym owners who want to have a recognized supplement brand without having to create formulas, set up a factory or manage stock.
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Direct answer: A fitness brand in the supplements market does not need to be an exclusive formula. It is a set of values, criteria and choices that the professional makes public and for which he is recognized.
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The professional or company hires a manufacturer to produce supplements with a personalized label.
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Paradoxically, being a rigorous curator is more difficult than selling your own product. When you manufacture, the label justifies the sale.
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Before choosing any brand, publicly define your standards.
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Conventional influencer marketing pays for the audience, regardless of the influencer's actual opinion of the product.
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Set up a showcase with 4 products: creatine, whey, beta-alanine and caffeine. It publishes monthly explaining why each one is there and which student profile they recommend each one for.
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How to Build a Fitness Brand Without Making Supplements
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