Fitness Business
How to calculate LTV (lifetime value) of a personal trainer student considering monthly fees, supplements, complementary products — and how to use this number for business decisions.
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Direct answer: LTV (lifetime value) is the expected sum of all the revenue that a student will generate over the time they maintain a relationship with the professional.
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Without LTV, everything becomes instinct. With LTV, it becomes a strategy.
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LTV = Average monthly ticket × Average stay in months*
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Profile Ticket/month Permanence base LTV Showcase (additional) total LTV ------------------ Collective academy student R$ 250 8 meses R$2,000 R$300 R$ 2,300 Dedicated online PT R$400 10 meses R$4,000 R$600 R$4,600 In-...
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The core. For most PTs it is 70–90% of LTV.
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Lever Monthly fee Showcase Secondary products Indication --------------- Technical quality of training High Average High High Educational content Low High Average High Transparency and ethics Low High Average High Rel...
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Personal Trainer Student LTV: How to Calculate and Use
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