Fitness Business
The essential KPIs for personal trainers to manage their supplements showcase: conversion, average ticket, repurchase, LTV, sell-through and practical actions when something deviates.
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Direct answer: Storefront management without KPI is intuition; with KPI it is strategy.
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Definition: percentage of storefront visitors who purchase. Formula:* (Buyers ÷ Visitors) × 100 Benchmarks:* 3-8% healthy; >10% excellent; <2% problematic How to measure:** platform delivers via analytics.
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Definition: average value per order. Formula:* Total revenue ÷ Number of orders Benchmarks:* R$120-250 in typical PT window; varies by specialty How to measure:** platform + your own account.
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Definition: percentage of buyers who purchased again within 60 days.
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Definition: revenue (margin or commission) generated per customer in 6 months.
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Definition: percentage of each SKU that rotated in relation to what was available/visible.
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PT Supplement Showcase KPIs: What to Measure and How to Act
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