Personal Brand
The most common mistakes that personal trainers and fitness creators make when building a personal brand and that destroy the trust of students, followers and partners.
1 / 6
Direct answer: Destroying trust is breaking the predictability perceived by the audience in relation to what you stand for, how you work and how you position yourself.
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2 / 6
How it happens:* today you defend high intensity, tomorrow low volume, then you appear defending fasting, then you abandon it. Every "turn" without explanation.
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3 / 6
How it happens:* you see another PT's post that went viral; reproduces the format, the phrases, the tone, with small variations. It seems innocent but the audience notices.
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4 / 6
How it happens:* you receive a commission for a brand, recommend the product in the feed, do not signal the commercial relationship. The student buys believing that it is a 100% technical recommendation.
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5 / 6
How it happens:* "-10kg in 30 days", "increase your bench press by 50kg in 3 months", "guaranteed results". Aggressive marketing pulls this type of promise; the professional gives in because he seems to convert.
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6 / 6
How it happens:* you disagree with the approach of another PT or a nutritionist. Instead of impersonal technical criticism, make a personal, indirect or direct attack.
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7 Fitness Personal Brand Mistakes that Destroy Confidence
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