Partnerships
How supplement brands use channels curated by personal trainers and gyms to reduce CAC, increase LTV and escape the price war of the traditional marketplace.
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Direct answer: Distribution via fitness professionals is the B2B2C model in which the supplement brand places its products in showcases curated by personal trainers, gym owners and fitness influencers, who recommend them
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Four structural problems with the marketplace have become visible in recent years:
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Honest comparison between two paths to reach the same type of qualified end customer:
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Personal trainers, gym owners, CrossFit box owners, physical educators with a digital presence, influencers with a real fitness focus.
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Five steps for a brand to build a presence on a professional channel:
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Metric What it measures Guiding goal --------- Number of active professionals Channel width Grow 10–20% per month initially GMV generated by professional Individual efficiency Short tail is normal; focus on assets Rep...
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Distribution of Supplements via Fitness Professionals: B2B Guide
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