Partnerships
Real criteria used by personal trainers, gym owners and fitness curators when selecting supplement brands for their storefront — what they approve of and what eliminates a brand from the catalog.
1 / 6
Direct answer: The fitness professional evaluates supplement brands in seven interconnected dimensions: regulatory compliance (Anvisa), analytical transparency (report), maturity (market time), quality of communication (
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2 / 6
Non-negotiable. * Before any other assessment, the professional checks whether the product has an active Anvisa registration and no recent history of infringement.
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3 / 6
Almost eliminatory. * The report confirms that the label corresponds to the content — dose, type of ingredient, absence of contaminants.
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4 / 6
Strong weighting, non-eliminatory.
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5 / 6
Powerful sign of reliability. * Label reveals the brand's DNA.
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6 / 6
Evaluation from within.
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What PTs and Gyms Evaluate Before Displaying a Brand
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