Personal Brand
Complete 90-day editorial planning for personal trainers who want to build authority in supplementation without disappearing from Instagram or becoming a salesperson.
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Direct answer: It is the pre-defined plan of themes, formats and content cadence for a period of 90 days, organized into three axes (technical, specific-supplements, relational) with proportions that protect the personal
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Three problems with unplanned routine:
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Content about training, physiology, behavior, methodology. The heart of your authority.
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Typical week for a PT with a sustainable cadence:
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Week 1: who I am, who I speak to, how I work (clear positioning) Week 2: 3 technical posts + 1 post presenting the showcase (curation context, not promotion) Week 3: 2 technical posts + 1 reel on supplement choice cri...
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Fragmented production (30 minutes here, 1 hour there, throughout the week) consumes 3x the time.
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90 Day Editorial Calendar for PT Recommending Supplements
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