Supplement Brand CAC: How to Reduce with a Trusted Channel

Partnerships Analysis of CAC (customer acquisition cost) in supplement brands in Brazil 2026: comparison of channels, digital marketing myths and how a professional channel reduces CAC by 40-60%. ● Mega Suplementos Swipe →

What is CAC and why does it matter

1 / 6 Direct answer: CAC (Customer Acquisition Cost) is the amount spent to acquire a new customer. megasuplementos.com.br

The honest CAC formula

2 / 6 CAC = Total acquisition cost ÷ New customers in the period megasuplementos.com.br

Table: Average CAC per channel (Brazil 2026 supplements)

3 / 6 Channel average CAC Buyback 60d Average payback ------------ Meta Ads (Instagram/Facebook) R$80-180 10-20% 180-240 dias Google Ads (intent) R$60-150 15-25% 150-210 dias TikTok Ads R$70-160 8-15% 200-260 dias Big influ... megasuplementos.com.br

Why professional channels reduce CAC

4 / 6 When a personal trainer recommends a product, the student already has a relationship of trust built over months (or years) of follow-up. megasuplementos.com.br

Practical case: comparison of CAC in three channels

5 / 6 Scenario: emerging whey protein brand, average ticket R$140, target 1,000 new customers/month. megasuplementos.com.br

The myths that inflame CAC in supplement brands

6 / 6 Reality: marginal. Each additional dollar in Ads after a cap yields less. Media saturation is real. Channel diversification is mandatory above a certain point. megasuplementos.com.br

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