Partnerships
Direct explanation of the B2B2C model applied to the fitness market: how brands, professionals and consumers connect in a trusted channel that accelerates distribution with lower CAC.
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Direct answer: B2B2C is the acronym for "business-to-business-to-consumer" — a three-tier model in which a brand (first B) sells to an intermediary professional (second B) who, in turn, sells to the final consumer (C).
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Three structural forces explain the growth:
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Company that develops and manufactures (or contracts manufacturing) the product.
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Between the three links sits a fourth piece that makes everything viable at scale: the technological platform.
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Dimension pure D2C Marketplace Traditional affiliate B2B2C in fitness --------------- Brand control High Low Average High CAC High Medium-high Average Medium-low LTV High Low Average High Narrative Gift Absent Variabl...
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For a product worth R$200 to the end consumer:
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B2B2C in Fitness: Business Model in 5 Minutes
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